Facebook says it’s clarifying its ad metrics

 Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. Last fall, researchers even pointed out that Facebook’s purported reach was greater than the US Census population in every state. So making these kinds of tweaks (and taking other steps… Read More …

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The ICO immaturity problem

 I’ve been following “startups” – I define startups as small businesses with a global scale – for almost two decades. In that time I’ve watched them morph from unfunded pet projects by random geniuses into what amounts to an entire sub-economy dedicated to the creation, funding, and sale of these pet projects. Remember: Facebook, LinkedIn, and Twitter were… Read More …

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Facebook opens registration for its annual F8 developer conference

 Facebook has just opened up registration for its annual F8 developer conference. Last year, Zuck and company talked about augmented reality, brain-computer interfaces and a complete rewrite of its React framework. Facebook has had turbulent year in the news, and the company has made some significant moves to restructure how its users are interacting with its products so expect to hear a lot… Read More …

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Facebook inks music licensing deal with ICE covering 160 territories, 290K rightsholders on FB, Insta, Oculus and Messenger

 Facebook today took its latest step towards making good on paying out royalties to music rightsholders around tracks that are used across its multiple platforms and networks. The company has signed a deal with ICE Services — a licensing group and copyright database of some 31 million works that represents PRS in the UK, STIM in Sweden and GEMA in Germany — to provide music… Read More …

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